Q&A

Ask Kenny

Kenneth Caldwell

Why do architects need storytellers?

Interestingly some firms have started hiring storytellers. They aren’t publicists or marketing directors. They are the people who find the story and find ways to share it. I thought it would be interesting to talk to a few of these people to find out what they do.

With so much visual content moving online, are you changing your agreements regarding usage of the architectural photographs you take for your clients?

Here are what the architectural photographers had to say…

How do you manage your mailing list?

I decided to check in with some of my pals in communications and marketing to hear what they had to say…

Which social media outlet should our firm focus on?

I decided to check in with some of my pals in communications within the design industry to hear what they had to say…

Where do you begin with a proposal for design services?

First you have to ask yourself a few questions…